HELLO, MY NAME IS

Shayla Hebert

Operations & Content Specialist

ShaylaDHebert@gmail.com​
+1 281-386-3247​
/SDHebert
About Me

I am an interdisciplinary specialist with 8+ years of experience bridging content, strategy, and technical execution.

I connect product, engineering, and marketing workflows into clear, efficient pipelines.

I work at the intersection of operations, content, and technology. Over the last several years, I’ve managed marketing systems, built documentation frameworks, and supported global teams through large, complex projects. My background spans technical communication, martech, automation, and cross-functional collaboration.

I tend to become the “go-to” person when something is stuck. Whether it’s fixing a workflow, improving a process, or translating technical details into something teams can actually use, I’m comfortable bridging gaps and making systems easier to manage. I like building tools, templates, and repeatable structures that remove roadblocks and make everyday work simpler.

I’ve worked across marketing, engineering, sales, and product groups, so I understand how different functions think and what they need. That lets me design solutions that are practical, reliable, and scalable. I focus on clarity, structure, and long-term maintainability; the kind of behind-the-scenes work that helps organizations move faster and stay organized. Learn more…

What I Do

Marketing Operations

Effective marketing ops keep teams aligned and campaigns running smoothly. I make sure workflows stay clear, simple, and consistent.

Content Creation & Management

Content resonates when structure and creativity work together. I design and produce content systems that elevate clarity, consistency, and results.

Martech Management​

As an advanced martech owner, I align platforms, integrations, automations, and data paths so marketing can operate with clarity and speed.

Skills

Marketing Operations & Systems
  • Workflow Architecture
  • Content Lifecycle Management
  • Content Systemization
  • Campaign Governance
  • Project Management
  • Lead Scoring Inputs
  • UTM Tracking
  • GDPR Compliance
  • Vendor Management
  • Cross-Functional Coordination
Content Strategy & Enablement
  • GTM Content Development
  • Whitepapers
  • Case Studies
  • Messaging & Positioning
  • Technical Content
  • Sales Enablement
  • Reusable Templates & Toolkits
  • Creative Direction
  • Event & Tradeshow Content
Technical Communication
  • Documentation
  • Process Mapping
  • SOP Creation
  • Training Materials
  • Data Visualization
  • KPI Reporting
Technology
  • Salesforce
  • Pardot
  • Marketo
  • HubSpot
  • Google Analytics
  • AEM
  • Google Ads
  • AI Workflows
  • Python
  • HTML/CSS
  • Adobe Creative Suite
  • Canva
  • Webflow
  • WordPress
  • Asana
  • Microsoft 365
  • Power Suite
  • Tableau
  • SQL
  • Automation

My Experience

2020-2025

Kuraray America

Marketing Operations & Content Specialist (Coordinator Title)

I supported global marketing operations by managing martech platforms, optimizing workflows, creating technical and marketing content, coordinating events and tradeshows, overseeing vendor relationships, and leading cross-functional project management across sales, engineering, product, and regional marketing teams.

2016-2020

Hebert Productions

Project Manager
(Content | Operations | Martech)

I directed a six-person creative and development team to build marketing workflows, implement automation, and produce technical and marketing content. I also configured cloud platforms, supported web infrastructure, and guided clients through process improvements that improved operational efficiency.

2013-2017

Ultravision International

Graphic Designer (Technical & Marketing Content)

I created technical documentation, 2D/3D animations, and promotional videos that supported sales teams and patent applications. I also coordinated project timelines and worked with engineering and product teams to ensure complex technical details were translated clearly and accurately.

Case Studies